Our Editorial Team came across this and thought you may find it useful:

Greg Robidoux

“Greg Robidoux is the President and founder of Edgewood Solutions, a technology services company delivering services and solutions for Microsoft SQL Server. Greg is also a co-founder of MSSQLTips.com. He has been working with SQL Server since 1999 and has authored numerous articles and delivered several presentations online and at local and national SQL Server events.”
MSSQLTips Author Profile – Greg Robidoux

Eliminating bookmark (key/rid) lookups (mssqltips.com)